Jobs für Professionals bei BLANCO

Director / Head of Global Brand Strategy & Marketing Planning (m/f/d)

We are looking for a Director / Head of Global Brand Strategy & Marketing Planning (m/f/d) for the Global Brand Strategy & Marketing Planning department in Oberderdingen.

Your responsibilities:

  • Steers the brand strategy, positioning and marketing planning, incl. process
  • Responsible for development and roll-out of global frameworks, KPIs and guidelines and enables colleagues from the marketing and sales departments to implement the global frameworks according to their local needs
  • Managing marketing activities and the budget planning and approval process with HQ and regional and local stakeholders
  • Develop a shared vision and understanding of business-driven and value-added oriented marketing and data-driven decision making within the global BLANCO marketing community for the following:
    • Brand Positioning
    • Brand Governance
    • Marketing Strategy
    • Marketing & Media Planning, -tracking
    • Marketing Excellence & Onboarding Program
    • Marketing Research  
    • Marketing Procurement
  • Representation of the Global Brand Marketing Department in Meetings and Project-Teams 
  • The position includes the disciplinary and professional management of one employee (currently part-time)

Your profile:

  • At least 3 years of experience at an international brand manufacturer or in a media or advertising agency with a focus on marketing planning, process and KPI tracking, budget management and brand strategy
  • Lives “Coaching as a leadership style”
  • Strategic and analytical thinking with a hands-on mentality
  • Business fluent in written and spoken English
  • A high level of intercultural understanding and experience abroad
  • Value-adding personality, able to build bridges between sales and marketing, headquarters and local units, B2B and B2C marketing
  • Persistent, resilient and with a high tolerance ambiguity

This is what you can look forward to:

  • Attractive working conditions: We are happy to support the compatibility of work, leisure and family life through flexible working hours and mobile working 
  • Work culture: Team spirit, trust, respect and open communication are very important to us.
  • Childcare: Childcare is available in Oberderdingen thanks to our cooperation with a daycare center. In addition, employees' children can gain lots of great experiences as part of the annual children's holiday program and are well looked after while their parents are at work.
  • Advantages and additional benefits: We offer numerous additional benefits such as business bike leasing or corporate benefits. Employees can look forward to a small bonus as part of the employee referral program or ideas management
  • Health and sport: The health of our employees is important to us, which is why we offer a wide range of health and sports activities, gym partnerships, company medical care and a staff restaurant with a varied menu
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